Bernedette Teo

Bernedette

Teo

Brand Strategist

What do you do?

I am an independent marketing consultant specializing in brand and marketing strategy (digital and non-digital media).

What got you into this area of work?

With my background in Psychology and Arts, I saw the opportunity to combine my knowledge in human behavior and my passion for Arts in marketing. I did a marketing internship during my university days and fell in love with the whole process, from ideation to execution. After I graduated, I joined a marketing agency full-time where I learned and worked alongside marketing experts to support clients in a variety of industries. I found my passion in strategic development and decided to focus my work on what I do best – brand and market strategy as an independent consultant.

What inspires you the most?

The entrepreneurs I work with inspire me the most. Owning a business takes a lot of time, energy, and dedication. I love digging deep and learning about what truly drives my clients and what gets them up in the morning to work on their business.  Listening to their stories inspires me and motivates me to help them bring their vision to life.

What do you like to do outside of work?

I love cooking! My favorite cuisines to explore are Asian and Italian cuisines. If not I’m not in the kitchen, then I would prefer to be on a plane, traveling to a tropical destination with palm trees.

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