Case Study

Original Towel Tanks

Fashion and Clothing

2022

With its 100% lightweight microfiber towel material, Original Towel Tanks are engineered to absorb water and sweat to keep you moving. Marketed towards kids ages 5-15, Original Towel Tanks have a variety of fun prints, patterns, and colorways for everyone's summer style. We were approached to help create and capture a few assets for their first product launch after the funding of their Kickstarter campaign. We defined the scope of work and the timeline and got to business.

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We set out to capture the energy, playfulness, and joy of the clothing patterns as well as its intended use of being that multi-purpose tank top in the heat of the summer. With its clean, catchy, and approachable imagery, the end result is as useful as the product itself.

After the product launch, Original Towel Tanks was able to have a booth at the Grand Rapids Boat Show. They had a large printed banner of the product in action, a few racks of product, and even a game of corn hole on some artificial turf layering the base of their plot. This caught eyes (of both kids and parents), drew them in, provided them entertainment, and influenced them to purchase a tank. This goes to show the power of the combination of well-designed visuals with show booth set production.

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Some BTS and extras for you.

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Original Towel Tanks has created a great new product and continues to grow and expand their offering. We are excited to see them continue to grow and are looking forward to what they do next.

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