Case Study

Junk King

Logistics

2023

Sometimes to stick out in the competitive landscape, you have to pitch concepts that no one else is doing. Make stuff that really stands out compared to the norm. Among 5 other (arguably better or more daring concepts) the client, Junk King, chose to pursue this one we call “Annoying Junk”.

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The idea is that everyone has some junk around their house or their workplace that is just a little bothersome. We wanted to play up that idea with the office supplies taking it up to the next level and being flat-out annoying by making loud and childish noises, coughing, and telling lame dad jokes.

To execute this idea, we used a combination of real voices for the audio to pair up with the 3D eyes and 2D animated mouth to create a unique, fun look that would bring each object to life.

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Some BTS and extras for you.

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Taking inspiration from the mundane, dreary atmosphere of the movie Office Space, we chose to light and color our footage to evoke that same dismal vibe. In the end we ended up with something that stood out in comparison to the cookie-cutter videos in the industry and delivered the value proposition in a fun and simple way.

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