Case Study

GlassesUSA.com

Fashion and Apparel

2024

GlassesUSA.com has established itself as a leader in the eyewear industry, committed to helping customers find the perfect pair that complements their unique face shape and style. Understanding the transformative power of the right eyewear, GlassesUSA.com developed innovative technology and systems to enhance the shopping experience.

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To bring their vision to life, GlassesUSA.com partnered with Verken to craft a narrative around their brand manifesto and their proprietary "Pairfect Match" technology. This technology leverages AI to scan facial features and uses personalized quizzes to pinpoint customer preferences. Verken translated these concepts into two engaging creative pieces that seamlessly combined storytelling with the brand's innovative approach. The resulting videos not only educate and entertain but also highlight the seamless journey of finding the ideal glasses—an experience GlassesUSA.com is known for.

For the testimonial video, Verken meticulously designed a bathroom set that mirrored GlassesUSA.com’s brand colors and decor, ensuring every detail aligned with the brand's identity. From wardrobe choices to casting and music selection, every element was curated to build a cohesive and trustworthy brand experience.

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Some BTS and extras for you.

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Since the campaign's launch, GlassesUSA.com has experienced significant growth in website traffic, sales, and brand awareness. By addressing each stage of the customer journey with precision, the campaign effectively tackled key pain points, reinforcing GlassesUSA.com’s reputation as a trusted eyewear provider.

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