Case Study

Snowbird

Resort

2017

Now celebrating its 50th anniversary, Snowbird is one of the top ski resorts visited by skiers and snowboarders alike. As part of an exercise, we redesigned the visitor's informational brochure talking about the resort's offerings.

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Inspired by the simplicity of old Swiss design posters, we thought it would be fitting to carry that into the printed material of this similar resort. Branded colors were assigned to each chapter of the brochure to help viewers know the context of the page, simple monoline illustrations were designed to add visual interest and help with wayfinding, and powerful photography was used to evoke the feeling of thrill and excitement felt while visiting this vacation destination.

"The soul of skiing and riding at Snowbird remains the same: it takes you to the edge, demands commitment, and rewards risk-takers. Because Snowbird isn’t about trends. It’s about an attitude and a spirit that can’t be pinned to just a date."

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Some BTS and extras for you.

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With its wide variety of activity offerings and it's longstanding record of success, it was important that we created a piece that could be used to further enhance the visitors stay at this legendary resort.

Snowbird

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