Case Study

Ride YourWay

Medical

2022

Ride YourWay is West Michigan's only 5-star rated wheel-chair accessible transportation provider. With things like personal customer profiles, forward-facing seats, and an app to hail a ride from, it is no wonder they are the best in the area. Verken's task was to create a video piece that captured their story, what makes them different, and how their main purpose is to serve the community. We created a brand story that shows all of these things in an authentic and beautiful way.

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Being a relatively new company, Ride YourWay is still trying to increase brand awareness. Having this cornerstone piece, they have been able to not only use this for their website and social media accounts, but also for ads and targeted campaigns. This has allowed them to get in front of the eyes of thousands of more potential customers that might not have ever heard of them before.

Anytime you're working with older talent, you have to be very accommodating to how they are feeling and need to work around the times that they have the most energy. Since the husband and wife featured in this brand story video were well into their 80's, we only had about 3 hours to shoot with them until they would need to leave. This meant that we wouldn't have much time to bring out large lighting setups, spend time trying out multiple different camera angles for each shot, or do things over multiple times. Guerilla-style shooting was the name of the game in order to get through all of the activities that we had planned. Thankfully the talent was up for almost anything and was an absolute joy to work with.

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Some BTS and extras for you.

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As a result, Ride YourWay's mission was spread to a whole new audience reaching over 3 million people with the news segment and 10,000 with the ad campaign. We captured and told their purpose in the truest way possible through authentic video storytelling. Ride YourWay continues to add new vehicles to their fleet at an increasing rate to help more of their community.

Next Project

Fresh Coast - Brand Refresh