Case Study

Dodge Challenger

Automotive

2018

Dodge is an American automotive brand based in Auburn Hills, Michigan that was originally Chrysler's mid-priced brand above Plymouth. Creating both practical consumer vehicles and sports cars, Dodge has created a reputation for providing a thrilling experience through their powerful American muscle.

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With such a prominent and widespread reputation, Dodge is one of those brands that you'd dream to work with. Rather than waiting around for the opportunity to come along, we created this little upbeat video showcasing their 2017 Dodge Challenger.

Since we didn't have much of a budget for this shoot, we decided to captured everything within a single weekend morning before people got up and flooded the roads. We started at the crack of dawn and shot until about 11:30 am when the streets started to liven up.

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Some BTS and extras for you.

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As a result, we put together a 1 minute and 30 second video displaying the lively, yet controlled feeling of driving this beat of a vehicle. All in all, it was a lot of fun to try out different things and make something the way you'd like if you were given the opportunity to shoot for such a legendary brand.

Next Project

Hark Up - Christmas 2019