Case Study

Catbird

Jewelry

2023

Catbird is a fine jewelry company based in Brooklyn, New York and makes each product piece by piece, crafted using the highest quality materials. Verken was hired to create a soft, yet elegant feeling piece that would last the test of time telling the story of who their jewelry is for and for what occasion. This video was constructed using multiple different cameras to give it a slight UGC feel while still being cohesive and refined. Our Super 8 footage gave it that intimate, nostalgic, yet timeless feeling.

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Searching for the right voice for this piece was incredibly important. We wanted a younger female voice since that's who the primary demographic is, but also a hint of spice to it. Someone that was easy to understand, but had a bit of an accent. After finding the voice talent, the rest of the pieces feel into place with a fun, yet laid back music track, subtle sound effects, and a touch of visual effects.

We took this evergreen brand video and cut an alternative as well as multiple 15-second videos for different ad testing. It's important to test things like different intros or "hooks", music tracks, CTAs, and even subtitle styles.

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Some BTS and extras for you.

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Since the launch of this video, Catbird has seen increased traffic to their website, improved traction with their social ads, and more brand awareness getting in front of the eyes of new customers.

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Camila Davi